Behavioral Profile Analysis: PDA
PDA – Practical Behavioural Analysis
What is it?
A behavioural profile is a structured representation of a person’s natural behavioural tendencies. It highlights how individuals tend to act, make decisions and relate to others.
PDA (Personal Development Analysis) is an internationally validated assessment tool based on the Personality Theory of William Marston, who studied human behaviour.
It is based on:
- Perception Theory
- Self-Concept Theory
- Self-Consistency
- Semantic Analysis
Based on the responses given in the questionnaire, the selected words are analysed through multiple combinations, generating a behavioural profile according to the individual’s answers.
It provides a clear and objective description of a person’s behavioural profile, highlighting:
- Leadership style
- Decision-making style
- Communication style
- Analytical capacity
- Commercial and sales competencies
- Current level of motivation
- Key strengths and competencies
- Areas for development
Common Uses
- Recruitment and selection
- Team management
- Leadership development
- Role alignment with behavioural profiles
- Self-awareness and relationship management
It allows organisations to:
- Better understand their people
- Improve relationships within teams
- Enhance the efficiency and quality of recruitment processes
- Align roles and responsibilities with behavioural profiles
- Identify potential conflicts or synergies between profiles
- Detect training and development needs
- Identify strengths and areas for improvement
- Adjust leadership styles to different profiles
- Improve internal communication
- Enhance performance and organisational management
- Promote healthier and more productive work environments
We must become the change we wish to see in the world.
- Mahatma Gandhi
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